More stories on: War Z
Biggest PR Gaffes of 2012
There’s a saying in journalistic circles: “never make yourself the story.” In the world of games development, where a stray interview comment or ill-advised PR stunt can blow up across media sites in a matter of minutes, that’s not always an easy rule to stick to.
The War Z producer admits in open letter he was arrogant and blinded
With everyone taking a break over the holidays, it has given The War Z’s executive producer Sergei Titov time to reflect on all the negative publicity surrounding the game in past four weeks or so.
Steam removes The War Z from sale, offers full refunds
Valve has responded to the controversy surrounding The War Z’s sudden and misleading launch on the digital download service by “temporarily” removing the game from sale and offering dissatisfied customers a full refund.