Publisher:	Sega
Developer:	Sega
Release date:	TBC
Genre	Strategy
Platform

TOKYO (February 5, 2009) - SEGA® Corporation todayannounced a worldwide agreement with International Sports Multimedia(ISM), exclusive licensee of the International Olympic Committee (IOC),to once again become the sole approved video game publisher of the 2010Olympic Winter Games in Vancouver, Canada. After an　extremelysuccessful series of video games from the Beijing 2008 Olympic Games,this exclusive license will allow SEGA to once more publish the onlyofficial interactive entertainment software titles of the world’s mostfamous sporting event.

Through this agreement, SEGA secures thesole rights to publish console, PC/Macintosh, handheld, arcade, andmobile games worldwide. Under this exclusive license, SEGA will publisha wide variety of games with winter sports and events including skiing,skating, and snowboard bearing the Vancouver 2010 Olympic Winter Gamesemblem.

“Working with SEGA has resulted in Olympic EntertainmentSoftware achieving unparalleled success and we are delighted to supportSEGA once again for the Vancouver 2010 Olympic Winter Games”, saysRaymond Goldsmith, Chairman & CEO of ISM.

“SEGA is extremelyexcited to once again work with ISM on a series of multi-platform gamescelebrating the Olympic Games,” says Okitane Usui, Chief OperatingOfficer, SEGA Corporation. “The Vancouver 2010 Olympic Winter Gamesoffers gamers a collection of exciting sports to master, as well as astunning location for players to take advantage of. We aim to bringfans around the world an exhilarating experience whenever they play anyOlympic title.”

Specific plans for the official video games are to follow. For any additional information on SEGA, please visit www.sega.com or www.olympicvideogames.com.