Bobby Kotick made member of Coca-Cola board

20 Feb 2012 at 17:14:37 by John Robertson

Bobby Kotick, CEO of a little publisher known as Activision and a man with an annoying face, has been hired to The Coca-Cola Company's board of directors.

The appointment cames off the back of better than predicted results for the videogame company in their most recent financial report.

"Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company," CEO Muhtar Kent said in a Coca-Cola statement.

"His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world."

Expect to see Coke bottles adorned with James Bond: The videogame of the movie soon.

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