Electronic Arts has revealed major ambitions for its BioWare-developed MMO Star Wars: The Old Republic, stating it aims to rival World of Warcraft.
Speaking at the Goldman Sachs Technology and Internet Conference, CEO John Riccitiello said: “We're going right at it. We want share, we want leadership position here.
“I'm not expecting to sort of knock them over, but ... we're gonna get a big chunk of [their market]."
Riccitiello said the game would feature enough new innovations to rival World of Warcraft, stating: “In a way, their's is a silent movie and ours is the first talkie.
“By and large, theirs is not a voiced MMO. Ours is a fully voiced MMO in multiple languages."
Star Wars: The Old Republic has yet to have an official release date, but rumours suggest it will launch September.
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