EA: 'Shift Will Beat Gran Turismo'

23 Nov 2010 at 12:35:28 by Dave Gibbon

EA has gone on record to state that the firm’s Shift series is far better than Gran Turismo in terms of driving authenticity.

EA’s senior VP Patrick Soderlund said in an interview that his car franchise ‘absolutely will beat it (GT)’.

"If you look at the differences between the current games we have on the market, Obviously Hot Pursuit and Gran Turismo, there is a big difference in those two products and they will share audiences to some extent,” Soderlund said.

"But at the same time I would think that they also have non-overlapping significant audience that won't buy Gran Turismo but will buy Need For Speed and obviously vice versa.

“Shift and Gran Turismo, I actually do see Shift as a direct competitor to Gran Turismo for sure.

"Honestly, my take on this. Would I want to compete with Gran Turismo on sheer scale - meaning number of cars and the depth that they have in the game? Probably not. 

"What does make sense to me... I think they have a very sterile, almost car collecting type of product where that's mainly what we do and I think we can offer something different. 

"Our idea is that if we can offer the most authentic driving experience and portray what it feels like being inside a race car, then I think that's where we can excel and where we absolutely will beat them. That I know for sure."

Comment