GT5 Delay Will Cost Sony 'One Million' Sales

04 Nov 2010 at 12:07:43 by Dave Gibbon

Gaming analyst Michael Pachter has told IncGamers Sony must get Gran Turismo 5 out before Christmas as a delay will ‘cost them a million in sales’.

The Wedbush Morgan analyst said that up to 40% of all games are sold during November and December and missing these months would be a costly mistake.

Pachter said: “Clearly games get a boost from releasing before the holidays, as around 35 - 40% of game sales happen in November and December.  

“The last announced launch date of November 2 was a perfect window for them, and thought that the game would sell around 5 million before the end of the year. 

“Over the very long run, they can make up most of the lost sales, but people who buy a racing game like Need for Speed instead may not be as likely to buy a second later. 

“So a slip out of holiday probably permanently costs them a million in overall unit sales.  I think that the game will sell over 5 million regardless, probably close to 7 or 8 million, so it will be hard to quantify the effect of a potential slip out of the holiday."

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