FIFA 11 Takes £28 Million During First Weekend

05 Oct 2010 at 11:52:46 by Dave Gibbon

Figures released by Chart-Track and UKIE have revealed that FIFA 11 enjoyed the second biggest first day launch in UK history and was the most successful launch of any previous FIFA title, outdoing FIFA 10 by 21 per cent.

The title sold 684,202 copies in just 24 hours, placing it second behind Activision’s Call of Duty: Modern Warfare 2 (1.23m copies).

Over its first weekend, the game sold 821,000 copies, raking in £28.93 million. The figure is higher than the total value of the UK games during 2010, including the week when Halo: Reach was launched.

“FIFA 11 is the most critically and commercially successful football launch ever and that’s something the whole studio team in Vancouver, the EA publishing organisation and our retail partners can be immensely proud of,” UK marketing director Stuart Lang told MCV.

“But this is just the beginning. We want to bring all football fans into the FIFA franchise. So we’re really focused on long-term engagement and that means understanding how we can continually improve and stay ahead of the game to ensure we deliver the essential interactive football product and service that every football fan wants to participate in.

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