The battle is on between Britain's biggest supermarkets as to who can use tomorrow's launch of FIFA 11 to attract the most customers into the store. ASDA are selling for £29.97 but are offering the title on 360 and PS3 for 97p to anyone who trades in Dead Rising 2, F1 2010 or Halo: Reach.
Sainsbury's have countered with a promotion on their own, pricing the game at £24.97 for anyone who spends over £30 in store. It will also be available without limits for £34.97.
At Tesco you can pick up a copy for £25 if you buy another chart title at the same time, and Morrison's have the same deal but priced at £27.99.
Take your pick.
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