GAME: 'Halo: Reach Launch Was Electric'

15 Sep 2010 at 12:37:10 by Dave Gibbon

Following the midnight launch at 400 GAME and Gamestation stores for Halo: Reach, a spokesman for the store chains told IncGamers the ‘buzz before midnight was electric.’

GAME's head of UK PR also revealed that ‘many fans dressed in character’ to attend the nationwide event.

Neil Ashurst told IncGamers: 'We had hundreds of Halo fans join us at over 400 GAME and gamestation stores across the UK, so they could be the first to play Halo: Reach, one of the most hotly anticipated new releases of the year. The showpiece launch of Halo:Reach at GAME Westfield was an incredible spectacle, with gamers turning up at 5.45am to be first in line. The buzz just before midnight was electric! This was replicated across all our store openings, with many fans dressed in character to add to the occasion."

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