THQ: Homefront Wont Beat COD

09 Aug 2010 at 11:31:22 by James Chalmers

Upcoming shooter Homefront isn’t expected to beat Call of Duty in the sales figures according to THQ.

In an interview with GamesIndustry, UK head of marketing Jon Rooke talked about bringing a new IP to the market and how you need to promote it.

Rooke explained, "We have to be careful - we're very confident about the brand, but we're not going out and saying that it's going to be bigger than Modern Warfare."

"We're not going to do 15 million unit sales overnight with the first game - even if the market potential is there and we spent money on it, we just wouldn't do it," he added.

However Rooke did say that after a while the series will “build fans, engage consumers” and hopefully in the future “give them a reason to purchase.”

It is the second company in the past week to admit its game will not beat the likes of Call Of Duty: Black Ops and Halo: Reach after EA revealed the new reboot of Medal of Honor wouldn’t topple the so called ‘kings of FPS.’

Now I’m not a marketing expert but I’m sure it’s not the best marketing strategy before a games release to say it wont topple a big name title in the genre. Maybe these developers need to think about trying to topple the big-guns rather than settling for second place.

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