Nintendo: Marketing 3DS Will Be "Very Tricky"

09 Jul 2010 at 15:58:16 by James Chalmers

The 3DS producer has revealed marketing the new Nintendo handheld will be “very tricky” for the PR department.

Hideki Konno, revealed to Edge Magazine that the PR departments of Nintendo “are constantly discussing how to market the product.” 

He went onto discuss the possibility of using cinema to market the 3DS, however the “key point with 3DS is that you don’t need glasses, which you obviously need to use in cinemas.”

Konno added, “We think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.”

Whether it be word of mouth or marketing you know the 3DS is going to be huge for Nintendo it impressed us a lot at E3, but did it do enough to win a IncGamers Best of E3 award? Find out for yourself here.

Comment