Sony has started the brand new advertising campaign for the PSP featuring the new character Marcus Rivers.
The ads, which were first shown briefly during that memorable Kevin Butler speech at E3, show an apprentice of Kevin Butler appointed as the new PSP PR guy.
In the first of the adverts Marcus plays the role of the “Sibling Conflict Advisor” and helps out a younger brother who keeps having his PSP stolen by his older brother.
Hilarity ensures and the new phrase for the handheld “Step Your Game Up” seems to be Sony’s answer in comparison to the “It only does everything” that comes tagged with the PS3.
Check out some more of the adverts over on the official site now. Meanwhile check out the first advert featuring Marcus and the PSP below.
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