Xbox 360 Most Sought-After UK Christmas Console

16 Dec 2009 at 14:47:13 by Tim McDonald

The Xbox 360 is the most sought-after Christmas console in the UK, research has indicated.

The research, conducted by Experian Hitwise, reveals that the Xbox 360 sits in third place in terms of which products were searched for the most on consumer electronics websites, with the other two consoles directly below it.

The Xbox 360 accounted for 1.24% of the total searches, with the Wii at 1.18%, and the PlayStation 3 at 0.97%.

Topping the charts were Apple's iPhone and iPod Touch, with the iPhone ahead of everything else by a comparitively huge majority.

Whether or not this has anything to do with Modern Warfare 2 - which is directly behind the PS3 in terms of these searches - is unclear, but it wouldn't surprise us. It is possible, however, that the slightly cheaper average price of the Xbox 360 could be part of the reason, as the research notes that searches "peaked during the week ending December 5th - a week closer to Christmas than compared to the last couple of years," adding that "British consumers are clearly holding out more for bargains this year and have been prepared to order online later."

Check below for the full list of products and their share of searches.

1. Apple iPhone - 1.75%
2. Apple iPod Touch - 1.29%
3. Microsoft Xbox 360 - 1.24%
4. Nintendo Wii - 1.18%
5. Sony PlayStation 3 - 0.97%
6. Call of Duty Modern Warfare 2 - 0.70%
7. Nintendo DS Lite - 0.52%
8. GHD Hair Straighteners - 0.52%
9. Apple iPod Nano - 0.50%
10. Go Go Hamsters - 0.45%

Thanks to the Telegraph for spotting the research.

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