In an apparent move to trigger the first phase of the apocalypse, Sony is reportedly in talks with Simon Cowell to join forces and create an entertainment empire dubbed 'the new Disney'.
According to this month's GQ (via MCV), Cowell and Topshop supremo Philip Green have teamed up to court Sony CEO Howard Stringer. It seems the success of music titles like Guitar hero has not gone unnoticed by the ever-ambitious Cowell who admits he has failed to cash in on the video game market.
"I should have had 20 games [by now]," said Cowell.
"If you've got a game that's worth more than our shows and we're in 100 countries, something is a bit out of control.
"X-Factor should have been the initial vehicle to have Activision come to us and say: 'You've got all the [consumer] traffic. Can you help launch Guitar Hero?'"
Green added that Stringer subsequently sent his “Board” over to London to discuss a potential deal.
"I said [to them]: 'Look at what we can do together,'” said Green.
“You've got massive manufacturing capability. You've got retail business. You've got PlayStation. You're one of the biggest TV suppliers in the world. He [Cowell] is one of the most watched men on TV!... Suddenly, people started to say: 'You're right.'”
What do you think? Want to see Simon Cowell involved in the games industry? Let us know in the comments section below.
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