Activision Expects Slow Start For DJ Hero
Activision has revealed it does not expect a “typical videogame” sales curve from the upcoming DJ Hero.
Speaking at the PLAY Digital Media Conference in Berkeley (thanks IGN), Guitar Hero co-founder Kai Huang discussed the publisher’s expectation for the holiday season.
"We're not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly," Huang stated.
"We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time."
Huang went on to say he expects in-store demos and word of mouth to be influential in the game’s sales.
"We've got a bit of a head start, people have an understanding what music games are, it has the 'Hero' brand on it," he said.
"But at the same time, people don't know what a DJ game is, they don't know what you're supposed to do. Our strategy again is to focus on in-store demos.
"If you look at Guitar Hero 3, which to date has been the most successful Guitar Hero game selling 12 million units, it did take three iterations to get the game out there and for people to know how it works."
How do you think DJ Hero will sell? Let us know in the comments section below.
Related Info
| Developer: | Activision |
| Publisher: | Activision |
| Release: | 30 Oct 2009 |
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