Zane Lowe To Endorse Guitar Hero

21 Sep 2009 at 10:59:34 by Andy Alderson

Activision has struck a deal with Radio One DJ Zane Lowe to promote Guitar Hero.

According to MCV, the partnership will see Lowe “fully endorse” the GH brand (presumably in his typically sycophantic style) as well as offering his expertise (of what, we’re not sure) to develop the series. DJ Hero will also be the primary sponsor of Lowe’s 2009 tour.

“We're very proud to announce that Zane will be working closely with us in the UK on the Hero franchise,” said senior brand manager Ian McClellan.

“To have him involved is fantastic both from an endorsement perspective, but also because of the advice he can give us – Zane is a renowned musician, DH* and broadcaster and is massively respected in the music business.”

*We think he means DJ – can’t imagine what DH would stand for...

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