Peter Moore - EA Sports to Rival Nike and Sky

13 Aug 2009 at 16:46:34 by James Chalmers

EA Sports president Peter Moore has said he wants the company to be the "world's leading sports brand."

According to MCVUK, Moore made the statement at the Edinburgh Interactive Festival during a presentation about EA Sports being in the second year in its five year plan.

"Can we compete with Nike, Adidas, Sky Sports and Fox? Absolutely. Not only will we be the world's leading sport entertainment brand, we'll provide personal access to the emotion of sports."

He believes the addition of Dynamic DNA, a feature which updates in-game player stats daily in games such as NBA Live can help the company achieve the goal.

It may sound like an audacious statement from Moore but it's not the first time he has put pressure on EA Sports - FIFA producer David Rutter recently revealed Moore expects FIFA 10 to score an average review rating of at least 90 per cent.

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