EA's New Girlie Franchise

01 Jun 2009 at 13:55:57 by Gunnar Petzall

Electronic Arts Casual Studios has announced their new girlie game franchise Charm Girls Club for E3.

The games will be released for Wii and DS on four different titles, where players can collect virtual charms by completing challenges that are "sassy, fun, and relevant to their world." Challenges will take place everywhere from pajama parties to the mall.

"Charm Girls Club celebrates everything that's fun about being a girl," said Sarah Handley, of EA Play Label. "Girls are gamers too and EA wants to provide them with games that are fun, fabulous and appeal to their interests."

"Charm Girls" will guide players through the game, and be their connection to the game world. Players start with customising their own Charm Girl character, representing themselves. There are "thousands of trendy and stylish combinations."

In the Wii Charm Girls Club: Pajama Party, up to eight players can play for the "ultimate interactive slumber party experience." Over 30 games like Bed Bounce, Pillow Fight, Speed Hair Teasing and many more use the Wii motion-sensing technology for casual gameplay style.

There are several titles planned for release on the DS. Charm Girls Club: My Dance Party focuses on selecting dresses and "zany activities" before the party. Charm Girls Club: My Fashion Show has a similar theme, and Charm Girls Club: My Fashion Mall is about a day at the mall tackling "wacky mall mishaps everywhere from the food court to the accessories boutique."

The four games are scheduled or a 2009 release. Here are some released shots for the DS and Wii games.

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