Sony's Peter Dille has spoken out against the level of piracy on the PSP.
In a gargantuan interview with Gamasutra, Peter Dille, the senior vice president of marketing at Sony Computer Entertainment America, had a lot to say on the subject.
"I'm convinced and we're convinced that piracy has taken a big chunk out of our software sales on PSP," he said. Responding to a question about the number of potentially compromised PSPs - 50 million - Dille said the "numbers are correct. There's a lot of hardware out there; toothpaste is out of the tube. We're not going to get that hardware back into the toothpaste container."
"We can look at data from BitTorrent sites from the day Resistance: Retribution goes on sale and see how many copies are being downloaded illegally, and it's frankly sickening. We are spending a lot of time talking about how we can deal with that problem."
Dille does, however, believe that the situation can be changed. "But hopefully we can have a multi-pronged approach - it's going to require legal; it's going to require education. [...] I'm not naive, but I do think that most people are inherently honest," he commented.
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