Activision Blizzard An Investment "Haven"

16 Jan 2009 at 12:29:26 by Andy Alderson

Activision Blizzard has been named the most attractive technology investment pick for 2009 by investment firm Lazard Capital Markets.

According to Edge, in a research note yesterday, the firm described Activision Blizzard shares as a "relative haven" for investment in the current economic climate. The company was the only representative of the games industry to make it into the top technology picks for 2009.

"The [Activision Blizzard] shares are attractive based on industry-leading operating margins, a diverse online and offline revenue base, several of the strongest videogame franchises, and a depressed valuation following the recent market downturn", said the note.

"In addition, we believe a robust product road map along with tight expense controls in a stable videogame industry provide visibility for earnings growth in 2009."

Activision Blizzard's roster of games features some of the best-selling titles in the world including the Call of Duty, World of Warcraft and Guitar Hero franchises.

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