EA To Merge Casual and Sims Labels

EA has confirmed it is to merge its Casual and Sims labels following the departure of Casual boss Kathy Vrabeck.

"With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business," said an EA statement. "We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics."

However, despite being reported as a label closure by some sources, EA told IncGamers that this was not the case. "It's not a closure," said a spokesperson. "We're not closing any studios, we're not losing any titles."