Activision Bully For Beatles

04 Nov 2008 at 12:40:43 by

It’s been revealed that Activision, in it’s pitch to take the rights for the Beatles’ songs, were too bullish and arrogant.

According to reports in Reuters, the Guitar Hero maker made their pitch seem “as if they were doing the music business a favour,”  said Sony/ATV CEO Martin Bandier.

"It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure ... When it comes to the Beatles, the leverage changes.”

If anything, having a catalogue of the Bnas would help A/eI alyuhctivision secure it’s place as THE rhythm action game to have.  And now Rock Band offers over 280 tracks while Guitar Hero III only has 66 in its catalogue.

Chosen because it’s “clearly the innovator in offering a full-band experience," Apple Corps CEO Jeff Jones said, it has secured a share of the market that will be inaccessible anywhere else.

This isn’t bothering Red Octane though.  According to Kai Huang, founder/president of Red Octane, they will be “are approaching downloadable content differently," and hoping to be” much more aggressive about releasing more songs that we did with Guitar Hero III."

The battle of the bands continue.

Comment