Game Outlet Europe has decided to expand its business by becoming a games publisher.

The games will be targeted at the budget and mid-price market with a view to evolve beyond that when the business is in a position tot do so.

Pelle Lundborg, Nordic Games publishing director said “this is an exciting time for the group, and with the huge expansion of the market we feel it is the right time to enter the publishing business.”

Lundburg went on to say that they’ve adopted the same philosophy as IKEA where “every product we do will aim to give consumers great quality and value, at tremendous prices.”

Might be one for Lee Tharjick…