Destroy Ads In Mercenaries 2

21 Aug 2008 at 11:37:11 by Andy Alderson

In-game marketing expert Massive has revealed it will be possible to blow up the advertisements in Pandemic's Mercenaries 2.

Speaking to GameDaily, Massive's Jay Sampson described the option to destroy ads as a "win-win" for the consumer and marketer.

In-game billboards in Mercenaries 2 will sport real-world ads and they can be destroyed at will byb the player. However, the ads will respawn the next time the user plays the game.

"Sticking to our ethos of 'do no harm to the game,' we tagged the parts in the environment for ads and like everything else in the game, they can be destroyed", said Sampson. "It's mirroring what the studio wants out of gameplay and making the most of it."

Mercenaries 2 is due for release on PC, PS2, PS3 and Xbox 360 31 August.

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