Nival Interactive has announced it's established its global headquarters in the United States and recruited an executive management team comprised of American video game industry professionals, including Kevin Bachus, co-creator of Microsoft’s Xbox, as chief executive officer. The company will be working out of Los Angeles and Sergey Orlovskiy, who founded Nival in 1996, will remain Nival’s president and will work side-by-side with Bachus.

Other key management players include William Petro, producer of over 50 games across all major video game platforms during his 20+ year career, and Anthony Jacobson who was senior vice president of production at Sega and will assume the role of president of production at Nival

This move by Nival will also allow them to expand their console division and also grow its wireless division which is being headed by Doug Dye previously of Warner Bros Wireless group and THQ Wireless.

“During its ten year history Nival Interactive has already established itself as a highly praised developer of successful PC games. By marrying Western creative, production and management capabilities with Eastern execution skills and expertise, we will bring products to our partners that are high in quality and global commercial appeal, but low in risk,” said Kevin Bachus, CEO of Nival.

“The Eastern European game development market is seeing a surge in quality and quantity of product along with a corresponding increase in revenues,” said Orlovskiy. “With the addition of our new U.S. headquarters team, we are well positioned to expand opportunities for Nival Interactive as well as for partnering companies who are looking to develop AAA content cost-effectively on diverse platforms. We also plan to continue our strategic growth and increase our production capacity through the creation and acquisition of additional development studios around the world.”

“In a market where profits are flat and competition cutthroat, product development done in Russia can be a competitive advantage: one that yields lower production costs over one’s home territory, yet high product quality,” says Charles Gassenheimer, Ener1 Group’s CEO. “With our new top-notch U.S. management team in place guiding our large, highly-skilled talent pool in Russia, Nival is the ideal partner for global PC, console and mobile game publishers.”

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