Midnight saw the Wrath of the Lich King go live across Europe, as hundreds of WoW fanatics flocked to the stores to pick up their copy of the new expansion.
At London's HMV store in Oxford Circus, people flooded the store eager to get their hands on the new game.
Prior to the main event we managed to pin down Blizzard CFO Paul Sams and Wrath of the Lich King Producer Lee sparks to find out more about the the game, Blizzard and the launch.
Watch the video below...
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