or login with

EA: PC downloads are awesome

9 Mar 2011  by   Paul Younger

EA Games President Frank Gibeau says PC game downloads are “awesome” and that it’s “conceivable it will become our biggest platform”.
“The user base is gigantic,” Gibeau told Gamasutra. “PC retail may be a big problem, but PC downloads are awesome.
“The margins are much better and we don’t have any rules in terms of first party approvals. From our perspective, it’s an extremely healthy platform. It’s totally conceivable it will become our biggest platform.”
He went on to mention the success of free-to-play games in Asia, “If you look at the way people play in Asia, PC is the model. I think that free to play model is coming to the West in a big way.”
Indeed, the PC sector saw a 20% increase in revenue during 2010 with a huge chunk of that growth coming from the Chinese market.

Register an IncGamers account to post comments, enter giveways and more!
You can also post through a social network or without logging in.
    
or login with
Game advertisements by <a href="http://www.game-advertising-online.com" target="_blank">Game Advertising Online</a> require iframes.
Follow the team












4-5 OCTOBER 2014

Media Partner