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Half Life 3 European trademark vanishes – Elaborate hoax?

5 Oct 2013  by   Paul Younger
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gabe crying

A couple of days ago we all got super excited by the Half Life 3 trademark filing, it was happening right? Valve were doing one of those things publishers do where they register a trademark in a region outside of their own. Blizzard are known to do this a lot.

It appears that the trademark filing has now mysteriously vanished from the EU trademark site which points to it possibly being some kind of a hoax. So who would play such a cruel trick? Possibly a rather well off fan who had the cash to pay a filing fee? Could Valve have trademarked it then pulled it following the resurfacing of the developers list from their internal Jira system showing who was working on it?

It’s a mystery we’ll probably never get to the bottom of but it did the job in generating some hype around Valve following the recent Steam announcements. Will Half Life 3 be made? More than likely. Is it in some sort of development stage now? Possibly.

In related trademark filing news, now Portal 3 has appeared on the trademark list but based on all the above just dismiss it for now.

Move along, nothing to see here.


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  1. Graham Fraser

    Interested in the Fallout 4 conspiracy.

    If you do a Who Is action on the domain you get a lot of information.

    It shows its registered to Zenimax

    Registrant Name: IT Dept
    Registrant Organization: ZeniMax Media Inc
    Registrant Street: 1370 Piccard Drive Suite 120
    Registrant City: Rockville
    Registrant State/Province: Maryland
    Registrant Postal Code: 20850
    Registrant Country: United States
    Registrant Phone: +1.30192687400
    Registrant Phone Ext:
    Registrant Fax:
    Registrant Fax Ext:
    Registrant Email: itdept@ZENIMAX.COM

    Contact me if you want more information or call 2899288211.

    December 1, 2013 at 2:40 am

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