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Half Life 3 European trademark vanishes – Elaborate hoax?

5 Oct 2013 by Paul Younger
Half Life 3 European trademark vanishes – Elaborate hoax?gabe crying 2

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A couple of days ago we all got super excited by the Half Life 3 trademark filing, it was happening right? Valve were doing one of those things publishers do where they register a trademark in a region outside of their own. Blizzard are known to do this a lot.

It appears that the trademark filing has now mysteriously vanished from the EU trademark site which points to it possibly being some kind of a hoax. So who would play such a cruel trick? Possibly a rather well off fan who had the cash to pay a filing fee? Could Valve have trademarked it then pulled it following the resurfacing of the developers list from their internal Jira system showing who was working on it?

It’s a mystery we’ll probably never get to the bottom of but it did the job in generating some hype around Valve following the recent Steam announcements. Will be made? More than likely. Is it in some sort of development stage now? Possibly.

In related trademark filing news, now Portal 3 has appeared on the trademark list but based on all the above just dismiss it for now.

Move along, nothing to see here.


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