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Star Wars: The Old Republic adds 2 million players since going F2P

21 Mar 2013  by   Paul Younger
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Star Wars: The OId Republic

Star Wars: The Old Republic didn’t do too well in its first year with the players dropping off sharply after launch.  Last year the game finally went free to play but how did that work out for SWTOR?

Executive producer Jeff Hickman revealed that the game has seen an increase in 2 million players since the game went free to play which he says has significantly improved server populations.

“So how did it go? Well, you can see for yourself when you log in to the game. Our new, high capacity servers are teeming with people. Since launch of the Free-to-Play option we have had over 2 million new accounts created and have thousands of new players jumping in every single day. This means more people to play with, more growth for your guilds, more Warzone matches, and more ways for players to continue to advance their characters.”

The first digital expansion Rise of the Hutt Cartel is due for release soon and there’s plans in place for players to be  able to change a character’s hair style, eye colour, body type, and species using Cartel Coins. This feature is expected to roll out this summer according to Hickman.

Source: SWTOR

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  1. It would interesting to know what the conversion rate is of 2 million new accounts to active players. Stats no developer would make the public privy too I’m sure, unfortunately.

    March 21, 2013 at 9:20 pm
  2. Avatar of
    Llama8

    Or how many then sub, how many of them pay anything at all, etc.

    March 21, 2013 at 9:40 pm
  3. I am thinking accounts on this one. Active is not something anyone shouts about unless it’s huge.

    March 21, 2013 at 9:41 pm

  4. sorudo

    isn’t the same thing the case in WoW, i seriously doubt it’s still 10 mill, more likely 7 or less.

    March 22, 2013 at 6:05 pm
  5. More than likely, it’s the same measurement across the board I should think.

    March 22, 2013 at 8:01 pm
  6. Avatar of
    Salina

    According to the last Activision Blizzard financial call in February it has dropped to 9.6 million subs but that’s paying people which is different to free sign ups.

    Feb ’13 = 9.6
    Nov ’12 = 10.0 – probably due to MoP
    Aug ’12 = 9.1
    May ’12 = 10.2
    Feb ’12 = 10.3

    March 23, 2013 at 1:30 am

  7. sorudo

    i do believe it’s sub count in SWToR here, if we would talk about accounts regardless of it’s a free/preferred or sub you would look at around 5-6 mill.

    March 23, 2013 at 8:55 am

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