Important Message for all IncGamers Readers!

From 26 May this site is no longer being updated. Why? Because we have a new home for PC gaming goodness.

The IncGamers team has now moved to PC Invasion which is all shiny and new.

If you have an IncGamers.com site account it will be active on the new site. Head there now for our welcome post.

Note: All IncGamers content will remain live on this site but the main page will change shortly.

Square pull ill-conceived promotional Hitman Facebook App

4 Dec 2012 by Paul Younger
Square pull ill-conceived promotional Hitman Facebook Apphitman

This afternoon Square Enix launched a new campaign for Hitman: Absolution which allowed user to put virtual “hits” on their friends.

The app quite simply took information from a friend, Agent 47 would then tracks the “friend” down and assassinate the individual with a message on their Facebook page. Users of the app were given reasons for the assassination which included personal insults such as hair colour, their taste in clothes or even if they smelled, among other less tasteful options.

The campaign which was created by BAFTA award winning agency Ralph was obviously not thought through, putting a hit out on anyone whether the tongue was “firmly in its cheek” was highly ill conceived and how this slipped through the net we have no idea.

The subject of bullying on Facebook crops up all the time and there has been many tragic stories of individuals affected by Facebook messages over the past year or so.

As if by magic, we received a statement from Square not long after the app launched which reads:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.

We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

We’re sorry for any offence caused by this.”

No shit Sherlock! Square really were wide of the mark with this one but we’re pretty sure the creative agency that came up with this bollocks will still be enjoying the fruits of their labour.

Related to this story
Register an IncGamers account to post comments or use Disqus.
You can also post via a social network.