Humble THQ Bundle boosts troubled company’s share price3 Dec 2012
The recently-launched Humble Bundle consisting of highlights from THQ’s back catalogue has provided a confidence boost to the company’s struggling share price. Prior to the Bundle’s launch, THQ’s shares were hovering at $1.07 USD each. At the time of writing, that price is around $1.37 USD, after a brief spike on Friday at $1.60 USD.
Meanwhile, the Bundle itself has raised over $3.3 million USD with nine days left on the clock. Not all of that money will go to THQ of course, as purchasing prices are split between THQ, charity (The American Red Cross and Child’s Play), as well as the Humble Bundle organisers.
THQ’s CEO, Brian Farrell, and President, Jason Rubin, have both donated sizeable amounts.
“My donation was 100 per cent charity,” said Rubin. “That should not be interpreted as a recommendation to others on their split.”
The Bundle features a collection of THQ-published titles, including Metro 2033, Company of Heroes, Red Faction: Armageddon, Darksiders and (for beating the average donation), Saints Row: The Third. At present, that average donation is $5.62 USD.