‘Save City of Heroes’ campaign appeals to Disney27 Nov 2012
Publisher NCSoft announced its intention to close superhero-themed MMOCity of Heroes in late August, with a final closure date of 30 November this year. All 80 staff at developer Paragon Studios were laid off. In response, members of the community have been pursuing a campaign (entitled ‘Save City of Heroes’) to rescue the game from closure.
The latest step in this campaign is an appeal to Disney, in the hope that the publishing giant will negotiate with NCSoft and take control of the title. To this end, a portfolio (outlining the business viability of the MMO) has been compiled by the campaign team and presented to Disney Interactive on Monday this week (26 November).
According to information published by Save City of Heroes, the game is the number one superhero based MMO out there and has more than 100,000 players.
“Disney has the reach to effortlessly give City of Heroes the exposure it never had under NCSoft’s regime of benign neglect–and City of Heroes will provide Disney with some extremely unique cross-marketing opportunities,” writes campaign member and co-author of the portfolio, Mercedes Lackey.
A letter writing campaign is being planned to support the appeal to Disney. For more information about the campaign, head over to its official website.