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Analysts say Mists of Pandaria sales performance disappointing

28 Sep 2012  by   Paul Younger
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It’s only been out a few days but initial sales figures are said to be disappointing according to investment bank Lazard Capital Market. Figures suggest that Mists of Pandaria has sold between 600,00 and 700,000 since it hit retail earlier this week, down 60% on previous expansion packs.

Digital sales have not been taken into account but Lazard analyst Atul Bagga states that digital sales will not boost sales siginificantly to make up for the disappointing retail numbers.

With increasing competition in the MMO space with the launch of titles  such as Guild Wars 2, the fact that WoW looks past its sell by date and the introduction of the pandas which does not appeal to everyone, this expansion may not be enough to halt the game’s decline.

With Blizzard having lost around 1 million subscribers in the last quarter prior to the expansion launch, and these latest sales figures not looking great, Blizzard should be concerned.

Source: Venturebeat

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  1. Jack Pott

    It’s doing really badly on metacritic. Is it just haters who have to hate or are their misgivings genuine?

    September 28, 2012 at 4:29 pm
  2. I don’t think Blizz should be concerned because this is predictable. WoW is expected to fade away now. It’s an outdated product.

    September 28, 2012 at 11:12 pm

  3. Mikeztarp

    They didn’t loose 1 million per quarter. Check your facts, Mr Younger.

    September 29, 2012 at 10:25 am

    1. psyounger

      Sorry I should say, last quarter. My apologies. I will ammend

      September 29, 2012 at 11:34 am

  4. andrea

    is it me or MoP makes WoW become looks way too asian?

    September 29, 2012 at 11:41 am
  5. it’s an outdated game with stolen outdated systems, GW2 already showed how it’s done and all they did was making an expansion like GW2 while still stuck within it’s old system.
    blizz can better make it a freemuim game, they might actually profit from that better then a sub-only system and the “to lvl 20″ part doesn’t make a good excuse.

    September 30, 2012 at 8:28 pm

  6. Jimmy Garcia

    You should do some more research. Digital sales are expected to push overall sales numbers into the 4.5 million copies range.

    October 2, 2012 at 6:06 am

    1. Jack Pott

      Read the bloody news item and the follow up on the front page where analysts say TODAY about digital sales.

      October 2, 2012 at 1:52 pm

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