Important Message for all IncGamers Readers!

From 26 May this site is no longer being updated. Why? Because we have a new home for PC gaming goodness.

The IncGamers team has now moved to PC Invasion which is all shiny and new.

If you have an IncGamers.com site account it will be active on the new site. Head there now for our welcome post.

Note: All IncGamers content will remain live on this site but the main page will change shortly.

Tesco calling itself ‘the home of gaming’ following GAME woes

30 Mar 2012 by Paul Younger
UK supermarket chain Tesco has launched a new print advertising campaign in which it refers to itself as "the home of gaming". This follows shortly after the struggles, and subsequent administration, of UK videogame retailer GAME. The ad in question focuses on a PlayStation 3 controller and various tags detailing Tesco's position in the videogame market. These include "over 10,000 games online", "free UK delivery" and pre-orders being available for every game. As far as GAME is concerned, they've just re-opened their website and it looks as though a buyout deal (from either OpCapita or RBS) is just around the corner.  

UK supermarket chain Tesco has launched a new print advertising campaign in which it refers to itself as “the home of gaming”. This follows shortly after the struggles, and subsequent administration, of UK videogame retailer GAME.
The ad in question focuses on a PlayStation 3 controller and various tags detailing Tesco’s position in the videogame market. These include “over 10,000 games online”, “free UK delivery” and pre-orders being available for every game.
As far as GAME is concerned, they’ve just re-opened their website and it looks as though a buyout deal (from either OpCapita or RBS) is just around the corner.
 

Related to this story
    Register an IncGamers account to post comments or use Disqus.
    You can also post via a social network.