51% of PC sales in UK & US come from digital
Over half of PC games sold in the United Kingdom and United States come from digital downloads, according to download services company Sony Digital Audio Disc Corporation.
The company is urging more retailers to take a closer look at the digital marketplace as it believes the figures will continue to grow.
“In North America and the UK, we’ve seen a tipping point,” Matt Hatten, digital distribution sales head for Sony DADC, said. “The majority of sales in those regions are now digital. 51% of all PC game sales were digital eight months ago in the US. Now it’s going to be up to a split of nearly 60/40 in the US alone.”
“Certainly for the services that Sony DADC provides for digital retailers and publishers, we see [that growth] very much in the PC space at the moment,” added Sony DADC director of engineering Murray Rigluth. “We’re on a path that’s never going to reverse. In six to 12 months there will be huge scramble and rush for digital services.
“This will fragment the market but in five to six years the numbers will reduce and you’ll get more key players.”
Do 51% of your personal PC game ourchases come in digital form?