Tomb Raider in Geocaching promotion11 Jan 2012
Square Enix and Crystal Dynamics are teaming up with Groundspeak’s Geocaching.com as part of a promotional campaign for the upcoming Tomb Raider.
Geocaches are hidden all over the globe in locations such as Times Square, the Berlin Wall and the Great Wall of China. The idea is that real treasure hunters can seek these out in a location based adventure. Y’know an adventure like Tomb Raider.
Over the next year, Crystal Dynamics are creating a series of location based challenges to capture the adventurous spirit of Lara. Crystal Dynamics will be using both the traditional Geocaching.com treasure hunting format, as well as Groundspeak’s latest photo-based adventure project, Geocaching Challenges.
“We are truly excited to be working on a series of exclusive gaming initiatives with Groundspeak,” said Karl Stewart, global brand director for Tomb Raider and Crystal Dynamics. “As a longtime fan of Geocaching, it’s the perfect fit for Tomb Raider and to be able to create a series of worldwide Geocaching treasure hunts for Tomb Raider is going to be a lot of fun.”
”Many of us have been playing Tomb Raider since the first game launched in 1996, and we are excited that Geocaching.com is partnering with Crystal Dynamics on this project” said Jeremy Irish, CEO of Groundspeak.
“Tomb Raider is all about exploration and discovery. It inspires the adventurer in all of us, much like geocaching does, and we are excited about the opportunities that this project presents for both geocachers and TOMB RAIDER fans worldwide.”