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THQ Halfway To Breaking Even On Homefront

24 Mar 2011 by Paul Younger
It may have met with lukewarm reviews, but THQ's Homefront has now sold an estimated one million copies according to an investor press release issued today. However, due to the costly development and marketing, Homefront still needs to sell another one million copies just to break even. In an LA Times article from earlier this month, the title's production costs are listed as "$35 million [USD] to $50 million [USD]" with "tens of millions" more spent on advertising. The same article refers to a THQ company executive estimating that two million sales will be needed for the game to recoup costs. With EA's Medal of Honor going through a similar cycle of aggressive marketing, mixed reviews and high sales last year, it seems the risk-reward ratio of following the Call of Duty formula remains as tempting as ever for big publishers. You can read the IncGamers review of Homefront, here.

It may have met with lukewarm reviews, but THQ’s Homefront has now sold an estimated one million copies according to an investor press release issued today.
However, due to the costly development and marketing, Homefront still needs to sell another one million copies just to break even. In an LA Times article from earlier this month, the title’s production costs are listed as “$35 million [USD] to $50 million [USD]” with “tens of millions” more spent on advertising.
The same article refers to a THQ company executive estimating that two million sales will be needed for the game to recoup costs.
With EA’s Medal of Honor going through a similar cycle of aggressive marketing, mixed reviews and high sales last year, it seems the risk-reward ratio of following the Call of Duty formula remains as tempting as ever for big publishers.
You can read the IncGamers review of Homefront, here.

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