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EA return fire on Kotick

28 Sep 2010  by   Paul Younger
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Following comments made by Activision CEO Bobby Kotick, EA has retaliated with a statement of their own.  In his now famous outspoken manner, Kotick attacked EA on the basis that the publisher had no idea how to treat development talent and, as a result, “great people don’t really want to work there“.
However, it would seem that EA are ready for a fight.  Following Kotick’s comments, EA corporate communications VP Jeff Brown fired a counter attack saying “Kotick’s relationship with studio talent is well-documented in litigation.
“His company is based on three game franchises – one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick’s own hubris.”
While Jeff Brown is professional enough to not go so far as to mention the three franchises by name, we are not.  The persistent world refers to World of Warcraft which was already wildly successful before Activision had anything to do with it, Guitar Hero could be described as in “steep decline” after announcements regarding a reduction in Activision music products and following the Infinity Ward ‘incident’, Call of Duty is the third. 
The “well-documented in litigation” jab has its roots in the very public lawsuits involving Tim Schafer and Double Fine Productions’, Brutal Legend, as well as the more recent Infinity Ward incident.
 

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